There’s nothing like a Strike King soft plastic lure. Everything from the action to the colours has been designed to catch the attention of predators. Whether you want to tie on a versatile Ned soft bait or make a splash with the Rage Bug creature bait, there’s a Strike King bait that will attract the attention of any predator fish.

Strike King

The Rage Grub Tail® series' unique and exclusive tail design is engineered like no other soft plastic bait....
The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each...
Strike King Rage Toad Soft Lure CauseS "toad rage" on the waterways with the exclusive Strike King® Rage Tail®...
The Strike King Rage Tail® 10cm lure’s unique and exclusive tail design is engineered like no other soft...
The patented Lil’ Ledge Spoon by Mark Rose is a new type of jigging / flutter spoon with...
Compared to traditional soft plastic lures, Strike King®'s revolutionary Super Finesse Worms are softer, more flexible, have loads...
This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs....
Strike King® are simply the BEST soft plastic lures on the market, in our humble opinion! Their exclusive...
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