About Us

Business Description

We are a family run fishing shop based in St Ives, Cambridgeshire, PE28 2DH with a passion for angling just like yourselves. We have been lifelong anglers fishing for both match and pleasure for many years before feeling the urge to target specimen carp and pike.

We get out fishing almost every weekend and have extensive local knowledge of fisheries at Earith, St Ives, Huntingdon, St Neots as well as further afield in Peterborough and March, that we can pass on, to help you, as a customer. We still have endless enthusiasm and passion for the worlds greatest pastime and aim to give our customers first class service and advice whatever level of fishing you may be at.

Beginners or the more experienced anglers will get a warm welcome and reliable advice.

St Ives Tackle mission is simple


  • Redefine what a fishing tackle shop is about.
  • Better customer service
  • Better company culture
  • Better business model
  • Better in everything fishy
  • And So Is Why We're Here:
  • We're here to support people’s love of all things fishing
  • We're here because we know we can do “fishing shop'' better than it's ever been done before.
  • We're here to impress customers and to impress ourselves.
  • We're here to challenge the status quo in the fishing tackle industry.
  • We're here because a typical work day should include a dozen outbursts of laughter.
  • We're here because working around people in a dead end job, in an industry you don't care about, is for normal people -- not us.
  • We're here because we know life is meant to be lived with the least amount of stress and the most amount of FISHING!

St Ives Tackle was founded on the principle to simply do things better than big faceless chain stores with their shoddy service and poor knowledge and the backward thinking old school shops. We continue to break the mould of the typical retail model you're used to in the fishing tackle industry.

Who Are We?

We're a fishing family who really enjoy three things. Fishing, Fishing and more Fishing. We see value in enjoying our lives, working in an industry we're passionate about and around people we actually like. We built this shop from nothing on a backbone of exceptional customer service, attention to detail and a modern day business model. We care about innovation, technology and bringing value to our customers. This is in many ways disrupting the way retail has been done in the fishing industry since time began. But by now you know, we are not your typical tackle shop and love being different and ultimately being better.

What's Our Shop All About?

Our deep knowledge and passion is firmly embedded in the fishing scene. The best way to get to know us is through our Facebook and Instagram. All the brands and top notch fancy stuff to make your fishing experience better. Although we are rooted in the carp fishing world we didn't forget about the other types of fishing fun. We are here to provide a great experience for each and every customer whether you're going crazy for the latest bite alarms or just buying some new line. We intend to be wherever you prefer to shop. Swing by our retail store, browse our website, or find us on eBay. We are as omni-channel as it gets.

Who's The Nut-Job That Started The Place?


st ives tackle staff image


That would be father and son team Mike and Mickey respectively, we believe in chasing your passions in life, having fun doing it and hopefully making some people happy along the way. We’ve fished since childhood and we developed a seed of an idea for combining entrepreneurship and business with our passion for angling and St Ives Tackle is the birth of those passions. The company started as a one man show operating out of a spare room back in 2013. Then it expanded to a bigger spare room and a shipping container followed by a starter unit and finally to our current store. Still it continues to grow beyond all expectations. Couldn’t be done we were told! Of all the cool stuff about St Ives Tackle I'm most proud of is the amazing progress we have made. We're running a pretty impressive operation and it keeps on growing with our amazing customers support. Our values are sound and our work ethic is strong. More importantly, we enjoy every single moment at work and have a laugh a minute at "work".

Meet The Full Team Here

St Ives Tackle is able to offer mail order through our website of quality carp, pike and cat fishing tackle to customers in St Ives, Huntingdon, March, Ramsey, Cambridge, Ely, Chatteris, St Neots, Peterborough and throughout the Eastern region as well as both National and International Sales. We also have a wealth of experience and knowledge of angling between us.
We hold in stock a good range of tackle representing quality items from all the leading tackle suppliers.

In our online shop we have categorised each product area as simply as we can in order to make your online shopping experience as pleasurable and hassle free as possible. If there is something you don't see feel free to give us a call and we will see what we can do to help.

Please feel free to email us if you have any questions using the contact us link. Or call us on:

01480 468196